Monroe, Mich -- Jim Plaskiewicz has been riding the Lake Erie Transit bus to his job a Taco Bell for over 21 years. But on one particular Tuesday morning, his route was slightly different. Plaskiewicz was tapped to appear in one of four new television commercials for the transportation provier that included actual workers side-by-side with professional actors and -- of course -- LET's star team of drivers.
"When we sat down to plan the new campaign with Sheroian Associates, our marketing agency, we kept bringing up true stories of riders," said Mark Jagodzinski, LET General Manager. "Not only did we use a few actual stories of riders, but we invited some of our favorites to be in the commercials, like Mary Wenzel who is 92 and rides the bus to her hairdresser every Friday.
Over a two-day shoot at various locales around Monroe, a production crew worked to create four commercials promoting various benefits of riding Lake Erie Transit buses. The new commercials will begin airing locally in October.
"We have bike racks on every bus. We have a buddy program that helps seniors and new riders acclimate using Lake Erie Transit. We have hybrid buses and door-to-door service. AND we even have a bus driver who picked up a passenger in her own car after she missed the last scheduled stop," said Jagodzinski. "I think those are the stories worth sharing with our community."
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