Leaders Must Realize that Transit and Jobs are Linked

This op-ed originally ran on Oct. 20 in the Milwaukee Journal-Sentinel

by Peggy Shulz

It's mystifying how something 40 feet long and weighing 13 tons can be virtually invisible as it travels our city streets. Yet public transit here is suffering from woeful inattention at best.

In Milwaukee County, approximately 330 buses are on the streets at the height of rush hour. On a typical weekday, 140,000 rides are taken on the Milwaukee County Transit System. How can that many vehicles covering hundreds of miles for nearly 24 hours a day go virtually unnoticed by so many people, including those in the position to dictate the future of transit?

Perhaps most important to the transit discussion is this vital statistic: Nearly 45% of those 140,000 daily rides are taken by workers going to and from their jobs (as reported in a study by the Public Policy Forum).

As a nearly lifelong transit advocate, I've shared my devotion to transit on these pages a number of times. But recent developments make it even more crucial to get across this point: Access to transit equals jobs. Please repeat after me: Transit and jobs are inextricably linked - and not just for the minimum-wage worker who can't afford a car.

The transit system reports that in a recent survey of adult riders, 30% had household incomes of $28,000 or more; 53% had taken at least some college level courses or had college degrees.

The latest 2012 county budget proposal seems to put a plug in the bleeding of the transit system. But it's by no means a certainty, and even if Milwaukee County Executive Chris Abele's plans work out, it's for one year only.

In the spring of 2008, I picked up the Metropolitan Milwaukee Association of Commerce's relocation guide. I saw "transportation" on the table of contents and eagerly turned to the listed page. There was mention of the airport, Amtrak, I-94, even the ferry service across Lake Michigan. I held my breath, waiting for some mention of the transit system. Not one word.

Recently, I obtained the 2011 edition of the guide. The same transportation description was there. But again, those considering moving to Milwaukee were left clueless as to the availability of public transportation here.

MMAC President Tim Sheehy, to his credit, co-signed (with Milwaukee Mayor Tom Barrett, Abele and school leaders) a letter to state legislators this past spring urging them to give Milwaukee County most of the assets of the Southeastern Wisconsin Regional Transit Authority (which has been disbanded).

It is all the more incomprehensible, then, to see that the MMAC's own publication continues to ignore the very existence of the transit system.

Visit Milwaukee publishes an "Official Visitors Guide." In the 2011 edition, on the pages that outline transportation and tours, one can read about Mitchell International Airport, private coach tours, limousines, car rentals, taxicabs and, of course, the Lake Express Ferry. And the public transit system? What public transit system?!

This year, the transit system made a route alteration in response to a request from Actuant Electrical in Menomonee Falls to provide bus service for its employees. Other hopeful signs that at least some businesses are getting it with regard to transit are announcements in recent weeks of two different employers moving from areas not reachable by the transit system to locations in the city convenient to bus routes.

Stella & Chewy's, a pet food manufacturer, is relocating from Muskego to Milwaukee's south side near two bus routes. J.F. Ahern Co. will open a new facility in the Menomonee Valley, replacing its existing building in Menomonee Falls. But those two employers are, seemingly, swimming against the tide of most businesses in our state.

It's October, so the BuySeasons.com annual hiring blitz is in full swing. Yet the company is located in New Berlin, beyond the reach of the transit system.

Northwestern Mutual Life Insurance recently announced plans to demolish one of its downtown Milwaukee buildings. The company will decide whether to replace the building there, in a location well-served by a variety of bus routes, or in Franklin, to a spot inaccessible to public transportation.

My question: Is the "Welcome to Wisconsin" mat out only for those businesses that refuse to accept the value of public transportation?

Tell Us About Your Day... in Transit!

A Day in the Life of Transit

The November edition of DigitalCT is our most ambitious undertaking yet, as we try to convey all the public and community transportation does in a single 24-hour period. To make our "Day in the Life of Transit" issue come alive, we need as many of our members and readers as possible. The point of this edition will be to accurately portray all the myriad ways in which public and community transportation impact their communities. To express your interest -- or for more details -- please email Scott Bogren at bogren@ctaa.org.

Spreading the Word About Transit

This article appeared in the Indianapolis Star (http://www.indystar.com/article/20111006/OPINION08/110060338/Spreading-word-about-transit?odyssey=mod|newswell|text|Opinion|p)


It was a hit a few years ago when gasoline topped $4 a gallon and its own price was $3 a trip. At $5 a ride, it has maintained a loyal core. Indy Express Bus is a secret that needs to be shouted about, its backers believe; and its promotion can serve as a campaign vehicle for the greater cause of regional mass transit.


Carmel Mayor Jim Brainard will join Ehren Bingaman, executive director of the Central Indiana Regional Transportation Authority, in an announcement today of a new federal grant for marketing the suburban express service.


The end of a federal subsidy was supposed to have scotched the amenity at the end of 2010, but CIRTA and Miller Trailways have kept it going with the fare increase and reduced frequency. Bingaman is fond of pointing out that the total average cost of thecommute by car is $13 one way, not including parking, according to the American Automobile Association


Ongoing efforts to remind Carmel and Fishers residents of the continuing service will be enhanced by the $200,000 grant, which will be used for billboards, spiffed-up buses and other marketing strategies. Rides to Colts games have been added as well. In the planning stage is a service from Indy's central city for people working in the suburbs.


Convenience, energy conservation, traffic flow and air quality all will be bettered with increase popularity of Indy Express Bus. At the same time, however, its limited scope speaks to the need to develop a multicounty transit system with a dedicated funding source. This requires action by the Indiana General Assembly and ultimately the voters in a referendum.


While such a system may or may not include rail, at least in its early phases, the backbone would be buses -- including enhancement of the grossly underfunded IndyGo plus express bus service to communities as distant as Lebanon and Mooresville. Other metropolitan areas have achieved such mobility without painful tax increases; widespread buy-in is the key.


Mass transit succeeds when it is a choice and not a last resort. In Central Indiana, the latter has been the case for decades. It doesn't have to be that way, as the interurbans once showed and as Indy Express Bus demonstrates today. May the word spread.

Lake Erie Transit Incorporates Real Riders and True Stories

Monroe, Mich -- Jim Plaskiewicz has been riding the Lake Erie Transit bus to his job a Taco Bell for over 21 years. But on one particular Tuesday morning, his route was slightly different. Plaskiewicz was tapped to appear in one of four new television commercials for the transportation provier that included actual workers side-by-side with professional actors and -- of course -- LET's star team of drivers.

"When we sat down to plan the new campaign with Sheroian Associates, our marketing agency, we kept bringing up true stories of riders," said Mark Jagodzinski, LET General Manager. "Not only did we use a few actual stories of riders, but we invited some of our favorites to be in the commercials, like Mary Wenzel who is 92 and rides the bus to her hairdresser every Friday.

Over a two-day shoot at various locales around Monroe, a production crew worked to create four commercials promoting various benefits of riding Lake Erie Transit buses. The new commercials will begin airing locally in October.

"We have bike racks on every bus. We have a buddy program that helps seniors and new riders acclimate using Lake Erie Transit. We have hybrid buses and door-to-door service. AND we even have a bus driver who picked up a passenger in her own car after she missed the last scheduled stop," said Jagodzinski. "I think those are the stories worth sharing with our community."